Best-in-Class Marketing Talent

I am a marketing specialist with a strong passion for marketing, consulting, strategy, and video production. My background combines both analytical and creative thinking, allowing me to develop innovative and strategic solutions across branding, digital marketing, and content creation.

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I have honed my skills in strategic planning, brand positioning, and multimedia production. My experience has reinforced the importance of time management, organisation, and adaptability in a fast-paced industry.

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Need content creation, branding photography, or outsourced marketing management? I specialise in production, digital marketing, and strategy to help elevate your brand with creative, results-driven solutions.

Simon Murphy is an Australia-based communications specialist who brings hands-on understanding of the many reputational issues faced by Australian and international companies across a range of industry sectors.

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Widely recognised for his exceptional ability to swiftly understand client needs and for delivering results that earn their trust, Simon is an experienced advisor who combines a data-driven mindset with a people-focused leadership style. Simon brings a balanced, informed decision-making approach as he seeks to help clients meet both their communications and business objectives.

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Prior to founding indigo murphy, Simon held senior regional roles at Edelman, the world’s largest independent communications firm. Based in Hong Kong and then Australia, he helped deliver integrated business marketing strategy and execution across the breadth of the firm’s extensive global and regional client portfolio.

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Simon has worked in leadership positions at international agencies in Australia, India and the UK. This extensive international experience has enabled Simon to build a network of trusted associates spanning corporate and public affairs, strategy, creative insight, brand and business marketing, all of whom help fulfil local and global assignments on behalf of indigo murphyclients.

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I am a B2B marketing executive with over 25 years of experience shaping market strategies across the Asia Pacific and Japan (APJ) region. My background spans leading high-performing marketing teams at global corporations like SAP, Software AG, and Confluent Inc. and working with small, ambitious startups. This blend of experience equips me with a unique perspective on marketing leadership, combining the agility of startups with the strategic rigor of global enterprises.

Specialising in demand generation and building marketing engines, I help elevate the market presence of both established enterprises and emerging brands. Currently, I serve as a fractional CMO for several growing companies, providing long-term strategic leadership that drives sustainable growth and accelerates market expansion.

With a proven strategy to build pipeline, boost revenue, and strengthen brand presence, I apply frameworks designed for fast time-to-value. Through flexible, fractional engagements, I deliver the strategic guidance and hands-on execution needed for standout results.

What sets me apart as a fractional CMO is my hands-on approach—I’m not afraid to roll up my sleeves and get things done. My clients value not just the outcomes but also the commitment and passion I bring to every engagement.

In addition to my fractional CMO services, I’m also the author of “The Ultimate B2B Marketing List: 200+ Innovative Tactics You Need to Try,” recognized by Book Authority as one of the top B2B marketing books to read in 2024.

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I’ve had the privilege of working across the spectrum of digital marketing – from contributing to some of the world’s largest marketing agencies to freelancing and ultimately founding my own agency, Quirk Digital. These experiences have shaped my belief in building an agency based on honesty, strategy, and real results that put businesses first.

I take pride in delivering ROI-focused campaigns for businesses of all shapes and sizes – from sole traders to nationally recognised brands.

👨‍💻 What I Do

With years of hands-on experience, I specialise in crafting tailored strategies that don’t just drive traffic – they drive growth. Whether it’s boosting leads, scaling e-commerce sales, or building brand awareness, I’m here to deliver campaigns that perform.

🌊 Why Work With Me?

Real, no-fluff strategies that drive measurable growth 📈

A genuine partner who listens, adapts, and cares 🗣️

Proven expertise with a strong track record of success 🏆

Beyond the numbers, I focus on building meaningful relationships with the businesses I work with. For me, it’s not just about campaigns; it’s about celebrating the wins – big or small – and helping clients succeed long-term.

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Many businesses have multiple marketing programs running, yet they still aren't seeing the commercial outcomes that match their activity.

Marketing is often treated as a communications function when, in reality, it should operate as a strategic lever across the business. When the whole marketing system, from segmentation and targeting to pricing, product, and positioning, isn’t aligned, growth becomes unpredictable, and performance suffers.

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I’ve spent over 15 years in marketing, leading brand, digital, and growth strategy across corporate, not-for-profit, and high-growth B2B businesses. I’ve built and led in-house teams, managed agency relationships, delivered multi-million-dollar campaigns, and advised executive teams on diagnosing and addressing marketing performance challenges.

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Across all of these roles, I kept seeing the same pattern:

- Businesses increasing their marketing investment, but growth plateauing, or worse, stalling.

- Teams working harder and spending more, but seeing returns that were inconsistent or unclear.

- Funnels appearing full, but leads not converting and customer growth slowing.

- Campaigns being executed, but failing to drive meaningful revenue impact.

- Marketing teams under pressure to deliver results, while the marketing system remained misaligned, and the root cause was difficult to isolate.

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That pattern led me to design the Blind Spot Diagnostic System, a structured, three-phase strategic marketing framework that helps businesses identify what’s impacting their performance and address it with clarity, alignment, and commercial focus.

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Today, I work with B2B service-based businesses that are actively investing in marketing but not seeing the results they expected. I help founders and in-house teams uncover the blind spots holding their growth back, from vague positioning and audience misalignment to messaging gaps, internal disconnects, and marketing systems that lack the necessary structure to scale.

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Through strategic audits, growth marketing plans, digital toolkits, and advisory support, I help realign marketing with business goals and turn it into a consistent, measurable driver of growth.

Through a diverse career background, and as a senior brand strategist and founder of Ryppl Branding, I help both local and global organisations craft brand strategies that drive real-world impact – with zero fluff and a sharp eye for what truly sets a brand apart.

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Specialties: Brand Strategy and Communications, Consumer Research & Insights, Positioning & Development, Brand Architecture, Purpose & Vision, Messaging frameworks, Identity Development, and Employee value propositions.

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Testimonials:

"Working with Axel Dench and Ryppl Branding has been a transformative experience for IDP. The in-depth research and strategic insights created the perfect foundation for our refreshed brand identity, one that truly reflects our global vision and values. The new brand architecture and platform not only streamlined our complex offerings but also makes our purpose clearer to students, test takers and client partners alike, elevating the way we’ll engage with our audiences worldwide. We were impressed with how seamlessly Axel captured the essence of who we are, and translated it into a cohesive, modern brand that resonates with the diverse communities we serve." - Neil Pearson - Chief Digital Officer, IDP

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At Back-Roads, we had a fairly unique challenge; we’d grown significantly, had incredible customer feedback scores, our awareness and key brand metrics were on the up and we had no shortage of impactful messaging to communicate. But, we lacked a unifying idea and proposition from which to drive the next phase of our growth. And that’s where Axel and Ryppl branding came in. Working collaboratively with the marketing team and our Exec team and other key stakeholders, Axel quickly got to grips with the category and our brand, then expertly guided us through a thorough a brand proposition process, to unearth and articulate our core essence and created a brand framework to build our brand around. The end result? An inspiring brand proposition and framework that’s been embraced by all departments, is fully aligned with our key customer demographic, future-proofing our brand and giving us standout amongst our competitors. We could not be more pleased with the end result.” - George Shuttlewood - Chief Marketing Officer, Global Touring

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Over two decades of experience across marketing, business development, and strategic communications, working with corporates, government bodies, and education providers to align commercial strategy with stakeholder outcomes. A background that includes founding and scaling a Sydney-based digital marketing agency, consulting with growth-focused businesses, and serving in senior voluntary roles. While these transitions may seem varied, they reflect a consistent focus on strategy, engagement, and partnership development.

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Currently based in Brisbane with a strong commitment to contributing locally through full-time or contract roles that prioritise collaboration and strategic growth. Involvement in the Queensland Government’s Mentoring for Growth program and the Australian-Dutch Chamber of Commerce demonstrates this dedication.

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🌟 Strategic Partnerships & Business Development:

Building high-impact alliances across Business Associations, Corporates, and Entrepreneurs (Startups & SMBs) - aligning partners, channels, and opportunities to drive growth and revenue.

🌟 Marketing Leadership Across Agency & B2B Sectors:

Driving strategy, leading teams, and aligning brand with business outcomes across industry verticals.

🌟 Go-to-Market Strategy & Integrated Campaigns:

Leading full-funnel marketing activations that align internal stakeholders and external partners - from brand launch to ongoing demand generation.

🌟 Audience Engagement & Lifecycle Marketing:

Creating lifecycle campaigns that build trust, loyalty, and measurable results.

🌟 Who I’ve Worked With:

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I’ve worked for and with agencies and brands such as AKQA, PepsiCo, Apple, Google Singapore, ING, Enware Australia, Breville, AmCham, Queensland Government, ACS, EY, Rabobank, Heineken, Hilton, and the Sydney Opera House.

With more than 25 years of global and Asia Pacific-wide experience in marketing, sales, communications, and customer experience, my professional passion is helping organisations optimise how they engage with customers and stakeholders across every stage of the customer journey.

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Having worked for leading global companies such as SAP, IBM, Unisys, QBE Insurance, and Ogilvy PR, I've had the opportunity to drive large-scale demand generation and thought leadership campaigns, Go-To-Market programs, product launches, stakeholder engagement initiatives, and CX improvement programs. I'm currently the Head of Industry Research and Advisory for Public Sector Network -- a global community of public sector professionals -- helping companies in ANZ and North America build their government sales and marketing plans. I'm also a board member of Software Australia, an industry association that supports the growth of Australian-based technology companies and the overall local industry.

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At Jumpstart Collective, I use my skills to help B2B companies build Customer Advisory Boards and Communities with the right objectives, channels, content and governance to benefit both the companies and their customers

Paola Piccinno is a fractional CMO specialising in marketing strategy, with deep expertise in Account-Based Marketing (ABM), partner marketing, and digital marketing programs.

As a dynamic and multilingual leader, she brings 20+ years of international experience across marketing management, digital strategy, and social media spanning diverse industries, regions (UK, Europe, Middle East, Africa, APAC), and roles (client, agency, and media-side).

Beyond execution, Paola thrives as a strategic translator, turning complex concepts into actionable plans and a connector who understands corporate dynamics and cross-cultural nuances. She also mentors tech startups, teaches at universities, and speaks at industry events, sharing her energetic, hands-on approach to global marketing.

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With a unique career encompassing 20 years in integrated marketing communications and entrepreneurship, Ali thrives on taking on new challenges with a passion and drive for creativity. Having worked with the world’s largest advertising agencies such as Ogilvy & Mather, and the most recognised brands such as Microsoft, Apple, The Commonwealth Bank of Australia, Tourism Queensland, Hoyts, and American Express, she has developed exceptional skills in identifying challenges and partnering with leadership and peers to deliver smart and effective marketing solutions.

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Ali brings years of experience from both agency and client side to help business owners, CMOs, and Marketing Directors make informed decisions when it comes to outsourcing their marketing. She provides them with the tools and guides them through the process of hiring so they get the best out of their agencies to build a mutually beneficial and amazing partnership.

Product is my thing. I have had the opportunity to lead awesome teams and products across a range of digital services. This includes:

• Launching new products that disrupted markets and achieved exponential growth.
• Successfully growing and managing product portfolios with ARR of $250M+.
• Leading complex strategy and product-led change programs.
• Managing and building high-performance teams (my #1 goal in every venture).
• Generally trying to ship products and features users love to use.

Christian is a marketing leader with a proven track record of building successful brands and teams around the world. This is predominantly driven by the belief that the right people and culture best deliver innovative ideas to drive growth.

He is a passionate believer that integrated creative communications change consumer behaviour to drive brand growth and is a respected team leader who builds trust with CEOs and the C-suite.

Kaush is an enthusiastic business mentor and a well-regarded VET trainer and assessor, effectively leveraging over 15 years of experience in brand marketing and retail market platforms.

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He has firsthand industry experience at Unilever in both local and multinational markets, delivering consumer insights into training needs, course design, and performances. Kaush has a proven ability to lead and motivate teams, capture lessons learned, and share knowledge with stakeholders. He is an accomplished training professional, experienced in planning and managing individualised training programs. Kaush advocates for integrated approaches for results while seeking to communicate powerfully via organisational core values, practices, and processes.

Justin is a T-shaped marketing leader, communications specialist, and branding expert with nearly 15 years under his belt – the last 7 of which have been within financial services (global markets) and mainly with ASIC & FCA regulated securities & derivatives brokers.

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He offers end-to-end management of ROI-led acquisition campaigns to drive revenue and weave carefully crafted brand narratives to strategically position the brand in the marketplace where it can realise long-term sustained growth and success.

Interested in opportunities where I can support organisations to start, grow, or turn around their business or to advise and coach individuals who need a critical and incisive discussion partner. I have a proven ability to add substantial value as a Non-Executive Director and CEO by applying 26 years of experience in Australia, Europe, and Asia in senior executive roles in the retail, B2B, technology, and manufacturing sectors.

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I have a demonstrated track record of contribution in international markets, particularly in business development, acquisitions, performance turnaround, process optimisation, market and profit growth. I am an effective board executive and chairman who works closely with supervisory boards and advisory committees, with a thorough understanding of business challenges and extensive skills in strategy development, coaching, mentoring, communication, influencing, and relationship management.

Bringing experience from across four continents to the table, Mattijs has a wealth of sales, change and general management, as well as cross-cultural experience and expertise under his belt. With 12 years of global experience at market-leading businesses & brands in B2B, technology-driven industries, he knows how to get and keep market leaders leading.

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He has pivoted businesses from technological to customer-focused while maintaining technical industry leadership. He has transformed businesses with years of negative returns and put them on a path of profitable growth. He has integrated and aligned teams of different cultures, established ownership & accountability, and a winning culture and pride throughout organisations.

Alex helps companies solve management challenges, particularly those involving technology, strategy, innovation (product, experience design, R&D), and operations. He’s had 4 years of professional services experience at the Big4, an analytical engineering background, and an open mind to help engage diverse stakeholders for fast and effective co-creation. His experience spans into retail, FMCG, government, defense, digital, media, telecom, transport, automotive, aviation, education, health, agriculture, energy, and resources.

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In 2019-2020, he took on a leadership role in the Sydney office of a Fast-50 boutique consultancy where he worked with numerous organisations far exceeding 10,000 employees – one with 800+ AU locations – to identify operational improvement opportunities. The potential benefits for two clients were over $20 million.

Always on the hunt for new and innovative ways to enhance existing and develop new business, Art is said to possess an inventive and ingenious approach to offering humanised technology solutions. He is considered a specialist in aligning business with people and technology across all areas of industry.

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Art held senior positions with major professional services organisations in Australia and abroad, including Modis, DXC, Campbell Page, and Publicis Groupe. His most recent corporate role was as Director with Experis Australia. He left the global corporate environment in 2019 and is now Founding Partner with Ava Douglas Advisory and Managing Partner Technology with Appoint.

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At Jumpstart Collective, Art brings years of experience to help business owners, executives, and senior managers develop and accelerate not only their own careers but also their team’s careers. He also offers insights into the humanised application of automated technologies.

Frank is a seasoned executive with over 20 years of experience in marketing and digital across multiple geographies, including a tenure of more than 12 years in a global executive role at Randstad HQ.

He guided the growth of Randstad’s 38 operating companies in marketing, digital capabilities, and digital transformation. He successfully co-developed Randstad’s global Human Forward brand positioning, the first rebrand in over a decade for the company, which moved the Randstad brand to match the company’s strategic focus on empowering people through technology.

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At Jumpstart Collective, he brings years of digital experience to help business owners, CMOs, and Marketing Directors make informed decisions regarding their marketing strategies and implementation.

Scott is a strategic CFO providing expert CFO services to organisations of all sizes. The key and unique service proposition is providing CFO services to businesses that recognise they need the skillset of a large corporate CFO but do not want to pay for that on a full-time basis. In turn, Scott’s team provides very high-level CFOs on a part-time, interim, or project basis.

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This means your business can obtain the services of a highly experienced CFO for a fraction of the full-time cost. For growing businesses, this means we can grow with you and, importantly, provide expertise much earlier than traditionally possible, eliminating the need to wait until you are large enough to hire a full-time CFO.

Real Time Learning’s (RTL’s) purpose is to support schools in expanding their capacity to deliver stimulating, enriching, and future-focused STEM (Science, Technology, Engineering, and Mathematics) learning experiences by establishing significant partnerships with industry and the tertiary sector. The need for a paradigm shift in education is well documented. RTL is in pursuit of the “How” in education. Our community is always learning (learning in “real time”). We are passionate about innovation.

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To be innovative requires one to be courageous about setting out on a journey that embraces some uncertainty. Our work is made possible through collaboration with Industry, Tertiary, and K to 12 sectors. Middle-year students from Government, Catholic, and Independent Schools participate in our programs. We’ve been running STEM tinkering workshops out of BOSCH’s Head Office since 2017. Students from over 30 different schools have participated in these workshops.

Mike has enjoyed an international career in the communication industry, operating in senior consumer marketing, advertising, innovation, and people & culture roles. This diverse background has seen him build a reputation in and with some of the world’s leading organisations as a brand champion – of organisations and their products, services, and people as ‘brands’.

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With 30 years of real-world business experience working in multi-nationals (GSK, Leo Burnett, Mars, NewsCorp, Grey Worldwide), entrepreneurial start-ups (Brand Genetics, High Performance People), and as a sole trader, he quickly connects to and empathises with the unique human and commercial challenges & opportunities that each client faces.

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Project briefs have included co-creating business strategies, building high-performance teams, developing leadership capability, coaching senior executives, designing and facilitating learning programs, pitching to win, and innovation/problem-solving opportunities.

Erin Searle is a leadership and management consultant focused on supporting leaders and strengthening the Brisbane community. With extensive experience, Erin excels in community and stakeholder partnerships, behavior change strategy, leadership coaching, and facilitation. As a co-founder of the Brisbane Strengths Network, she leverages her expertise to assist leaders and teams in creating a positive impact. Erin collaborates with leaders dedicated to meaningful work, whether socially, environmentally, or both, and focuses on improving workplaces for the benefit of people and the planet.

Robert is a technology leader with a diverse background in multiple sectors, including telecoms, critical infrastructure, datacentre, IoT, electronic materials, chemicals, and coatings. He is a thought leader in the field of core-to-edge datacentres, linking the influence of customer experience (CX) with technology.

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Robert has core competences in complex problem resolution, new market identification and penetration, strategic planning and implementation, major restructure and footprint alignment. He has strong people management skills with an ability to train and educate staff in stressful change situations. Where appropriate, he has used TQM and 6 Sigma to support change initiatives and implemented full Oracle, SAP, and CA ERP business systems, replacing legacy accounting or financial processes.

Spanning 30 years, my commercial experience includes strategic, entrepreneurial, and leadership roles in commercial, retail, government, and arts sectors. Creating and driving new businesses across Australia and South East Asia, I approach problems and opportunities with a keen eye for pathways to new markets. I have a generative and authentic approach to leadership, lifting people and supporting them to be exceptional.